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  1. Go to the Twilio Console and log in with your account credentials.
  2. On the left-hand sidebar, click on Messaging to expand the options.
  3. Under the Messaging section, you’ll see an option called Content Template Builder, click on it.
  4. After accessing the Content Template Builder page, you'll be able to see a Create new button located at the top-right corner of the page
  5. Click on that button to create a new Content Template Builder.
  6. After clicking on this button, you will be redirected to another page where you will be presented with a form to fill out including the Template name, language, and content type.
  7. Beware, not all content types can be used for business-initiated conversations.
  8. So, choose a content type that can be used for supports business-initiated conversations.
  9. As seen above, for example, the Text content type supports WhatsApp business initiated. Not all content types do.
  10. After filling the form, you can click on the Create button at the bottom of the page.
  11. You will also now be redirected to another page where you will be required to include a body for your template (you will use this exact body to later on create a comment in your Jira ticket).
  12. You can also add variables to your body. (Variables can be used to later on fill with appropriate data, for example: "Sale ends on {{ 1 }} ", so later on you can fill this variable with the correct data)
  13. After finishing up, click on the bottom button Save and submit for WhatsApp approval
  14. Now, a small window will appear, requiring a template category. Choose the category that fits your needs.
  15. Finally, click on Submit to submit your template for WhatsApp approval.
  16. If you have gone through these steps correctly, the template will be approved for future uses.
  17. In the image below are examples of approved templates created in Twilio's Content Template Builder.

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